Interview of Karine for Human Energies N°8

 

“An efficient business intelligence process can enable a corporation to identify development opportunities before others do, to remain one step ahead of its competitors and, as a result, to better position itself with regard to its existing or prospective customers”

 

Meetin Karine, Head of Strategic Studies at ENGIE Ineo

Can you tell us about your background ?

I got interested in corporate finance when I was a child! Through the experience of my family, I discovered the world of business and especially the strategic importance of the position of Chief Financial Officer. At secondary school, I chose to take a preparatory class for Business School entry exams and I successfully applied to the EM Lyon Business School. During my four years at EM Lyon, I decided to focus my academic career and my working experiences on corporate finance. I was recruited by the Mazars auditing firm as a financial auditor directly after graduating.

 

How did you arrive at Engie ?

A few years later, I left my position as manager at Mazars to «switch sides» by joining ENGIE Ineo’s finance department within the ENGIE Group’s Energy Services Business Line. I supervised the Financial Reporting Service for ENGIE Ineo but also for other two business units: ENGIE Axima and Endel ENGIE . This experience showed me another side of corporate finance, one that was more operational and concrete.

 

What is your title and what role do you hold today?

Strategy Department: it’s a great learning opportunity and gives a more operational dimension to my previous experiences. My financial skills are beneficial to the Strategy Department and I am acquiring expertise in business development and strategic marketing. I provide support to operational staff in order to help them identify opportunities in their business activities and I advise them in the construction of new service offers. Among other things, I supervise market research studies on our different business activities and markets. Every year I take part in the design processof ENGIE Ineo, Endel and Axima’s 5
year strategic business plan.

 

What is the most interesting and challenging project on which you have worked to date? 

Since joining Engie, I have had the opportunity to work on many types of interesting and completely different projects. If I had to choose just one project it would be the one I started in 2014 in my current position and that I am still working on today: the conception and implementation of a market and competitive intelligence process within the Strategy Department and with the operational managers. This topic is crucial for a company: an efficient business intelligence process can enable a corporation to identify development opportunities before others do, to remain one step ahead of its competitors and, as a result, to better position itself with regard to its existing or prospective customers.

 

What are your plans for the future, what would you do like to do next?

Wherever possible, I would like to continue to oversee business intelligence in my future roles, to use my skills in finance and strategy while maintaining the permanent link with the field which represents “upside” of my current role. This strategic intelligence project will have a lasting effect on the way I work: whatever my field of business or future responsibilities, I will focus on constantly listening to what’s going on around me by reading, by developing my professional and personal network and by taking part in discussion groups and sharing best practices… In short, I will continue to manage my own strategic watch process!