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How to transition a beauty industry giant to 100% renewable electricity?

By ENGIE - 31 October 2019 - 18:00

Business growth doesn’t have to mean increased emissions, and L’Oréal Brazil is proving this. To further its Sharing Beauty With All sustainability program, the global beauty giant decided to reduce its CO2 emissions by transitioning its local facilities to renewable energy. Thanks to a three-year contract with ENGIE, L’Oréal Brazil is now purchasing 100% of its energy from ENGIE’s Trairi Wind Complex.

Client Challenges

  • Limiting carbon emissions
  • Reducing energy costs
  • Delivering on CSR commitments


ENGIE's Solution

To help L’Oréal Brazil reduce its carbon footprint, ENGIE implemented its BETTER Energy program. Thanks to the Power Purchase Agreement (PPA) between the two organizations, L'Oréal Brazil's manufacturing plants, distribution centers, research center, and head office are now running on green electricity produced by ENGIE’s wind farm in Trairi. And not only is the energy cleaner, but it’s also more convenient, with production managed remotely from an impressive 4,000 km away. 


L’Oréal Brazil’s initial goal was to reduce carbon emissions by 60% by 2020; they achieved 68% at the end of 2018 and aren’t stopping there. The ENGIE-L’Oréal Brazil PPA covers three years, but it’s likely only the beginning.

Expertise and Offers

  • Clean energy transition
  • PPA brokerage
  • Wind power supply 
  • Remote energy management


"With climate change, there is no turning back, we know that. Addressing it is one of our top priorities and we're working to substantially reduce our CO2 emissions. By sourcing 100% of our energy from the Trairi wind farm, we’re one step closer to this goal. ENGIE has proven that they’re fully aligned with our environmental goals and we’re proud to call them our partner.

An Verhulst-Santos, CEO of L’Oréal Brazil

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