As the world changes, all energies change with it
That’s why GDF SUEZ is now ENGIE. The world of energy is undergoing profound change. The energy transition has become a global movement, characterized by decarbonization and the development of renewable energy sources, and by reduced consumption thanks to energy efficiency and the digital revolution. Today, the need is to mobilize all energies, to innovate, gather, and marshal every idea.
Gérard Mestrallet, Chairman and CEO of ENGIE declares : “The energy transition is more than ever a reality for which we have both great ambitions and a great responsibility. To meet the new challenges of this reality and to accelerate our development, we have decided to give the Group a new name: ENGIE. It is an easy name and one that is powerful, a name that evokes energy for everyone and in all cultures, a name embodying our values and activities. We thus confirm our new ambition and the dynamics of change that drive our Group. This new name is an expression of our new corporate ambition whose conduct I entrusted to Isabelle Kocher, Deputy CEO and Chief Operating Officer. With a presence in 70 countries throughout the world and across every energy source, ENGIE aspires more than ever to be the benchmark energy player in fast growing markets and the energy transition leader in Europe.”
With this new name, ENGIE upholds that energy is everyone’s business: employees, shareholders, partners and customers, because collectively we are energy’s architects. We are called upon to act together, to be optimistic, and seek solutions that will change the daily lives of everyone and bring the benefit of greater energy efficiency.
A global communications plan
The new brand name adopts the rising sun as its logo, symbolizing a new day in the world of energy. To establish its international dimension, ENGIE has chosen to take its inspiration from its baseline signature, “By People for People.” An advertising campaign (on TV, in the press, Internet, and social media) is accompanying ENGIE’s launch in France and Europe. A full program of social network coverage is also being organized.
Valérie Bernis, Executive Vice President in charge of Communications, Marketing and Environmental and Corporate Responsibility, declares: “This new name and new logo and the campaign to launch this new identity are messengers of a positive, optimistic and forward-looking vision. The name change symbolizes our Group’s transformation. ENGIE differentiates us in a globalized market and facilitates our customer approach, closer to the field of action. The advertising campaign highlights the changes that little by little, in small and large ways, transform our daily lives. We celebrate the momentary spark when, with newfound energy, we propel ourselves toward the future. It’s that moment we are living today with ENGIE.”