This summer, ENGIE is teaming up with Bpifrance to support an innovative and sustainable recovery with the Big Tour roadshow, which will see industry setting out to meet the public on the beaches of France. At a time of economic revival, this tour aims to promote French industrial and technological expertise and to highlight the environment and future challenges.
The Big Tour is the summer version of the Bpifrance Inno Generation (BIG) event, the largest business gathering in Europe, which takes place each year in October.
From 29 July to 19 September, over the course of 22 different legs, the Big Tour will assemble the best of French expertise and innovation, promote entrepreneurship in France, stimulate the creative energies of our regions and highlight the environment and future challenges.
Guided by its fundamental purpose “to act to accelerate the transition to a carbon neutral economy”, ENGIE has been fully committed throughout the crisis to reviving the global economy through solidarity and resilience initiatives and by implementing low-carbon solutions and energy sources.
We share with Bpifrance this entrepreneurial and united spirit, essential during this period of economic recovery, as well as the desire to grasp this post-Covid opportunity to accelerate the ecological transition. Together we want to put the environment at the heart of the national recovery.
We are supporting this French Fab Tour with a dedicated space in the partner village to present our expertise to the public.
Bpifrance’s priorities at this time are health first and foremost, production in spite of everything and common sense above all. The event will therefore take place in a manner consistent with ENGIE’s ambition to reconcile economic performance with positive impact, while ensuring optimal compliance with the health guidelines issued by the French Interior Ministry and government agencies.
The main measures are in compliance with social distancing, the use of barrier gestures, the provision of masks and hydro-alcoholic sanitizer gel, marking and signage on the floor to ensure respect for distancing, and disinfection of devices after each use.
In our space, we will also be handing out protective fabric masks with the ENGIE logo.
In view of the health situation, the Big Tour will also adopt a phygital format, combining face-to-face events with online broadcasts.
A 90-minute program called “Vive Ta Ville” (“Live Your City”) will be broadcast live on social networks. It will welcome business leaders and local politicians to discuss employment, training, expertise and innovation for the future.
As this is an event for the general public, we have chosen to involve our ENGIE France BtoC entity, which is dedicated to marketing energy (natural gas and electricity) and associated services to private customers and small businesses in France. As the leading supplier of green electricity in France, our teams innovate daily to make ENGIE the leading player in energy solutions that support environmental needs, home comfort and future lifestyles.
Through a fun and educational activity, the “Hunt for Preconceptions”, we invite participants to discover our green mobility solutions, our energy-efficient equipment and our solar self-consumption solution.
« We are going to seek out preconceptions, in a fun and educational way, to discover solar and green mobility solutions and energy-efficient equipment and to highlight the fact that ENGIE is the leading producer in France of solar and onshore wind power,” says Marion Deridder-Blondel, Marketing, Data & Communication Director, ENGIE France BtoC.
We have also chosen to include J’Apprends l’Energie, an innovative educational tool designed to teach younger generations about energy and its challenges and opportunities, in the context of the energy transition. An interactive terminal, accessible to children from primary level, will offer games on the theme of energy-hungry appliances, the race for waste and energy issues.