Associate Director & Deputy Head of Commercial

Summary:

The Associate Director, Marketing – APAC is responsible for the strategic oversight and day-to-day management of the marketing and external communication initiatives. In addition to the direct marketing responsibilities, this role will also play a leadership role supporting and animating the other commercial team members across commercial disciplines for the region and act as a representative of APAC into global initiatives and programs.

Primary Functions and Essential Responsibilities:

• Act as a key partner to the business leads (sectors and practice areas), gaining a deep understanding of the GTM priorities and commercial strategies for the APAC region
• Build strong relationships with the business (MD/Ds) to ensure active participation and understanding of marketing programs
• Build and communicate short and mid-term marketing strategies, with a focus on maximizing resourcing and budget to best deliver against regional objectives
• Orient your team and resourcing against the commercial strategies, keeping a keen eye on the full path of marketing generated leads and pipeline contribution – continuously leveraging the marketing team as revenue drivers
• Set and execute the APAC regions external communication programs and editorial strategy, including the management of the external PR agency.
• Proactively manage and build relationships with external partners and clients to support cross-business marketing and business development initatives
• Partner with other commercial functions (client development, sales operations, sales enablement) to ensure local top-of-funnel programs and operating smoothly and we have a good feedback loop across the commercial dimensions
• Keep a strong connection to the global commercial leadership team and other regional marketing leaders to find ways to increase efficiency and collaboration on initiatives as well as ensure the APAC perspective is understood an present when applicable.
• Serve as a leader to the  APAC Commercial team coaching and inspiring the broader commercial operations teams
• Act as the end-to-end commercial representative for the APAC region for global topics and workshops
• Directly manage and coach one direct report (opportunity to grow the team)

Qualifications

Education, Certification, Knowledge

• Bachelor’s degree in business, communications

Experience

• 10 plus years experience as a senior marketing professional, driving end-to-end marketing programs
• 3-5 years direct experience managing teams
• Experience and ability to demonstrate work across the APAC region (multiple countries), with a clear understanding of different market dynamics and approaches to marketing
• Experience working in a matrixed organization
• Experience managing budgets

Skills and Ability

• Demonstrated a successful track record of setting marketing strategies and executing them effectively  
• Strong project and program management skills across marketing disciplines
• Experience managing a team and coaching junior employees
• Ability to demonstrate the ability to work with senior and executive stakeholders, representing the role of marketing in the commercial process  
• Excellent verbal, written and presentation skills with the keen ability to build compelling presentation PowerPoints
• Demonstrated ability to motivate others.
• Self-starter with the ability to manage multiple projects and collaborate with a variety of colleagues, matrix relationships, internal clients, senior management, etc.
• Proficient in Microsoft Suite